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The Psychology of Consumer Behavior By Brian Mullen, Craig Johnson
Download PDF The Psychology of Consumer Behavior By Brian Mullen, Craig Johnson
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- Sales Rank: #4990543 in Books
- Brand: Brand: Psychology Press
- Published on: 1990-05-01
- Original language: English
- Number of items: 1
- Dimensions: .77" h x 7.08" w x 10.32" l, 1.27 pounds
- Binding: Hardcover
- 230 pages
- Used Book in Good Condition
Review
...a good foundation for further exploration of the psychology of consumer behavior.
—Contemporary Psychology
...the book is richly illustrated with examples....[and its] value...lies in providing an elementary introduction to the area.
—European Work and Organizational Psychologist
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